Features :
* 14.2 mp CMOS Exmor sensor
* Manual Focus Check Live View using the main imaging sensor
* 5fps in optical viewfinder mode (7fps with focus and exposure locked)
* New user interface
* HDR mode that combines multiple exposures :A two shot merged exposure system For creating higher dynamic range images than what one single exposure can create on its own. It is adjustable from auto up to a full three stops of latitude.
* 5-level manually selectable Dynamic Range Optimization
* Screen articulates up or down by 90 degrees
* Increased battery life (1,000 shots when using the viewfinder)
Added Features
BIONZ™ image processor
Help Guide and Graphic Display
HDMI™ output for HD viewing
Eye-Start Autofocus
9-Point AF Sensor
Six Creative Style settings
Built-in Auto Pop-Up Flash
Anti-Dust Technology
Up to a 1000 Shots2 of battery life
PhotoTV HD compatibility3
Six Scene Selection Modes
Index and Slide Show Display
Dual Media Slots
Supplied zoom lens (DSLR-A550L kit)
For Full feature list read here
http://esupport.sony.com/US/perl/model-documents.pl?mdl=DSLRA550
A550 is significantly larger than the A380 – it is actually much more similar in size A350.at face Alpha DSLR-A550 seems a promising athlete around $ 1000 price.The A550 is equipped with two Live View modes, Face Detection and Smile Shutter also “Technology
It comes in two kits: body and a version of the S 18-55mm lens.Numerous technology and image processing algorithms are employed in the Sony DSLR-A550 to reduce noise to deliver rich, vibrant colors in various circumstances.
Pros
Easy To Use
Great low light performance
Fast / Accurate Auto-Focus
Ability to use cheap Minolta lenses to achieve gorgeous pictures.
Fast Shutter Speed
Good Image Quality plus brilliant clarity of images
Good Image Stabilization
High ISO Performance
Beautiful live view functionality and LCD screen
Quiet
Shutter smile technology is cute
Best Uses
* Landscape/Scenery
* Macro Photography
* Sports/Action
* Travel
* Wildlife photos
